Truth you can wear
Silence isn’t neutral
wear the truth, buy now
VISION
A society where dignity is not conditional, justice is not selective, and silence is no longer mistaken for peace.
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MISSION
To transform lived experience into visible truth—using apparel as a platform to advocate for civil liberties, civil rights, and justice for all, while empowering individuals and communities to speak up, stand together, and demand accountability.
This is more than clothing.
It’s truth you can wear.
Stand for what’s right.
Even in the face of what’s wrong.
CORE BELIEFS
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Truth Matters:
We believe naming reality is the first step toward changing it.
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Justice Requires Participation:
Progress happens when people choose involvement over indifference.
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Community Is Strength:
Change is collective. No one stands alone.
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Lived Experience Is Authority:
Stories from the margins deserve to be centered, not dismissed.
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Expression Is Power:
What we wear, say, and share can challenge systems and shift culture.
Community & Responsibility
USDA is more than a brand—it’s a community rooted in accountability, solidarity, and courage. We believe strength is collective, change is communal, and progress happens when people show up for one another. Wearing USDA is an invitation to stand together, to protect one another, and to actively shape a future built on truth, dignity, and justice.
SPEAK UP FOR OTHERS
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SPEAK UP FOR YOUrself
SPEAK UP FOR THE YOUTH
STAND UP FOR OTHERS
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STAND UP FOR YOUrself
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STAND UP FOR THE YOUTH